Roosevelt was popular with voters around the country because of his experience as President, his military service, and his range of political policies. He also, used campaign pins that portrayed him as patriotic and a war hero to improve his candidate image. These pins often featured him superimposed upon the American flag or in military dress. This connects with a campaigning technique that remains popular today, creating a positive candidate image. The Roosevelt pins portrayed him in a flattering light and also increased voter awareness and recognition by continually showing his face. Campaigning was viewed as unofficial and narcissistic during this time period, so neither Roosevelt, nor Parker actively worked to persuade voters. This actually further helped Roosevelt because while he had proven experience as president, Parker was less known and popular and without campaigning, he was unable to show his attributes and win over voters. Roosevelt's positive candidate image, popularity, and the lack of campaigning contributed to his overwhelming victory.
Two of the important campaigning suggestions Quintus Cicero offers his brother are capitalizing on weak opponents and appealing to a wide variety of voters. The major weakness of Parker's campaign was that the Democrats were divided on several issues. One of the issues that many Democrats disagreed on was the silver or gold currency question. Since many undecided and persuadable voters disagreed with Parker's policy concerning this issue, they decided not to vote for him. Roosevelt then acquired their votes by appealing to both Republicans and Democrats by proposing a wide range of policies. Some of his ideas favored Republicans and others supported Democratic interests, making him moderately popular with both parties, while Parker was unpopular with almost everyone. By following Cicero's campaign tips, Teddy Roosevelt officially dispelled the remarks that he was a "political accident."
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